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blog:2019-08-30:new_logo

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Table of Contents

New Logo?

Our current logo presents a few challenges:

  • It's wider than it is high (21:16), which makes it a bit awkward for some web applications since it doesn't fit well in a square.
  • It has some very fine details (the tower, the ice cap, the water in the valleys) that don't scale down well.

In trying to solve these, I came up with a round alternative:

Current Logo Draft 1 Draft 2 Draft 3

List of changes:

  • Change the overall shape from a triangle to a circle.
  • Change the colour of the water to a darker blue.
  • Fix the sun, move it behind the water, and remove the rays.
  • Remove the snow cap.
  • Replace the tower and antenna with a simpler antenna symbol.
  • Redraw the mountains using simple triangular shapes.

Here's what the front page of our website would look like:

And here's what the mobile phone bookmark buttons look like for each:

What do you think?

blog/2019-08-30/new_logo.1569813163.txt.gz · Last modified: 2019/09/29 20:12 by ve7hzf